When you have a brick-and-mortar business setup that is working well for you, you may be forced to ask yourself if the upgrade to the online world is worth it or not?
You may be having a salesman who is by the phone all day, selling your product or service, getting a sufficient number of customers in your present physical setup, and getting an online presence may seem daunting and not-so-useful.
Contrary to this, William D King thinks that having an online presence is very important in this era. While it may seem complicated, many reasons require an online presence.
1. It Is Accessible All The Time – William D King
The best part about the online world is that you can increase accessibility 24 hours a day, 365 days a year! People can visit your shop at midnight in their night suits and add stuff to their carts.
With a physical shop, you need to set specific timing for your shop, while the e-commerce site can be available at all times. This adds a benefit to your business.
2. No Geographical Barriers – William D King
While your brick-and-mortar shop would be mainly significant to the people in that area, the eCommerce site can serve a wide range of areas. It can be spread globally if you require.
Due to this, you can get a massive audience from different areas, cities, and even countries.
3. It Helps You In Gaining Credibility – William D King
When you have an official website to your name, it will build people’s trust in your business. This would lead to the credibility and authenticity of your business. People would be more prone to buy from your business when they see that you have a website linked with your business.
This also helps you build your testimonials and reviews, and this would add up to a strong business profile.
- It Provides Instant Information – William D King
Having an online presence helps to keep your customers informed. While passing out price lists and brochures may have been the best idea in the past, you need to keep changing them with time. As you change the prices, you need to go over the printing process and then send it all out again.
With e-commerce websites, you can make the changes abruptly, and it can pass on valuable information to your customers in a matter of seconds. This will help you in building a larger audience.
According to William D King, you should keep your website updated with relevant, correct, and accurate information to avoid confusion among customers.
EndNote
Bring your business online and help it expand in the best possible way. William D King recommends online presence for the four reasons mentioned above. Get your business up-to-date and expand your business in these modern times with the help of a sustainable online presence.